TikTok is official partner of this year’s Cannes Film Festival - TikTok is to be an official partner of Cannes 2022. The partnership will bring together the app, which sees users create short video content and engage in short-term viral trends, with the world of international feature films. The app is promising exclusive backstage coverage and has launched a competition for users, with winners to be awarded their prizes during the festival. Organizers of the Festival are hoping the deal will help them to go beyond their cult of cinephiles and reach TikTok’s youthful, generation Z audience. The event is the biggest film festival in the world and the highlight of the cinema calendar for many.
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