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Riviera Radio Newsletter

Riviera Radio celebrates 30 years at your service

Riviera Radio was set up prior to international press, satellites and the internet. The idea was to bring an international audience news, information, entertainment and to be the centre of the community in Monaco and France. Uniquely the station would be in English. Riviera Radio was Social Media before social media. Riviera Radio still delivers on these goals today.

Today the station operates in a much more competitive world and today the station is a multi-platform available on FM, DAB+ and many different digital media sources like its website, the Riviera Radio mobile app available across the world. The station broadcasts the local news, emails it to thousands of people every day and the news is available on the website, the mobile app and various social media services. Riviera Radio has an exclusive local partnership with the world’s news leader, the BBC.
Today Riviera Radio is available on a growing number of devices and its audience has never been higher. 
Riviera Radio is a feel good radio station that from its Monaco base brings the magic of Monaco to the world.
Riviera Radio is involved in all the big events in the region and supports local charities.
Independent research shows that Riviera Radio has almost 250,000 regular consumers. The audience is made up of people mainly 30 years old and over, with a mix of nationalities including many French. 
The listeners are very affluent with many being owners, managers, directors or investors in business.
The station works closely with many local successful businesses who advertise their services to this very attractive audience.
The station is based on the port in Monaco and is owned by Augusta based Morris Communications LLC. 

Thank you for listening and supporting us for 30 years, it is amazing!

Riviera Radio 30th celebration in the Heart of Monaco

For our 21st and 25th birthdays, Riviera Radio took over the legendary Jimmy'z Monte Carlo and partied the night away. For our 30th Birthday celebrations, and now that we are getting older! We will celebrate in the very heart of Monaco at the Café de Paris overlooking the Hotel the Paris and the world Famous Casino Square.

There will be goodies and prizes to win from Air France flights to iPhones.

Watch out to see if you are one of the lucky ones.

This is an invite only event and is in association with our good friends, the party is in association with our great supporters:

AZ Telecom -  for all your corporate and business phone services

BAC Monaco - to introduce the New Range Rover Velar. The avant-garde Range Rover

Blevins Franks - Financial Planning for Expatriates since 1975

Sound is becoming even more important to successful advertising and branding,

do you have a sound for your business?

Riviera Radio can help you

The top gadget this Christmas is due to be the Amazon, Google and Apple speakers that you can talk to and they act like a personal assistant. No screen or keyboard, they work on sound

If the future has no screen or keyboards, how will you market your company?

 

Brands place great store by their visual branding but have neglected their audio branding, something that is becoming increasingly important, according to Global's Jo McChristie.

From a young age, we rely on our ability to interpret voice and tone to help us empathise, understand how other people are feeling and to judge the veracity of what they’re saying.

As soon as we hear people speak, we start to make assumptions about them, particularly when we can’t see them. We ask ourselves where they’re from, how old they are, what they do, and we might think about whether we like them.

If voices give people identities, what about brands? With only 17% of brands investing in audio branding, some of the biggest spenders have no distinctive brand sound or voice.

Is it time you unmuted your brand?

Building a brand voice

Companies invest in marketing and design to ensure their business has a unique identity that resonates with consumers. Huge importance is placed on visual branding assets: the specific colours, fonts and logos carefully chosen to stand out. With the right design, words completely disassociated with a product can become recognised as part of a brand. Priceless.

But if we’re just as able to recognise sounds as we are visual branding, why are so many brands yet to find their voice?

Eighty-six per cent of advertisers have developed visual branding but fewer than one in five has invested in audio branding. Some of the UK’s top spenders in digital don’t have a voice and you may have never heard the way their brand name is supposed to be pronounced. This means the vast majority of brands are what we would call mute brands or brands characterised by a lack of sound.

It’s important to make a distinction between mute brands and brands that invest in audio but don’t have an ‘ownable’ voice. Many brands may have emotive music and a voice in their advertising, but that doesn’t mean it’s their voice.

Why creating a voice for your brand is so important

When it comes to verbal communication, it’s not just human beings with whom we interact now, even AI has started to find its voice.

Voice activation is becoming increasingly popular in everyday life. Studies show that by 2020, 30% of browsing will be without a screen. Devices like Google Home and Amazon Echo are becoming much more common creating a shift towards aurally consumed media. Studies from Radiocentre indicate 40% of UK households will have one of these devices by early 2018, making it increasingly important for brands to establish themselves in the audio space or face being left behind.

If your brand is mute how will it exist in a screen less future?

We’re seeing more people consume more audio on the move with 22.3 million people spending more than 10 hours listening to their favourite radio stations, music channels and podcasts on the go every week. By targeting people based on their demographic, location and interests, Global’s programmatic audio platform, DAX, has proven the benefits of digital audio.

In a world increasingly powered by audio, sound matters more than ever. Like people, brands should have an identity that goes beyond the visual. The technology is there for brands to spread their voice; they just need to find it.

Yachting and Riviera Radio

All year Riviera Radio has news on the yachting industry as the station is the choice of the industry.
Join us for the Cannes and Monaco yacht shows, we will have coverage and more exclusive deals and interviews.

We support the Yachting industry in France in its efforts to get taxes reduced.

Excelerate, our yacht show sponsor

Showing commitment, fitness for purpose and ease of use Excelerate purchased a Sunseeker-94.

MY Excelerate-Z delivers blisteringly quick satellite-broadband on private KU & KA networks to suit any size yacht and budget. After her technology upgrade, visitors will be introduced to new levels of differentiation and value in the fields of Communications, AV, Entertainment, Security, IT and Navigation.

Additionally Excelerate developed some unique operational apps designed to make a captain’s day less stressful and an owner’s day better at lower cost.